Case 11: Boost Mobile Stay Living - Saff And Jen

BOOST MOBILE STAY LIVING VS "Boost Mobile Viral Video"

THE ORIGINAL: This was a game-changing 2013 branded content campaign for Boost Mobile Australia, produced by Revolver Film and ad agency The Monkeys, and directed by Matt Devine.

View it on Ads of the World here, on the Boost Australia YouTube channel here, and on Matt Devine's Vimeo profile here.

View the campaign brief.

THE FAKE: "Frankie" posts the Stay Living - Saff And Jen spot (AKA Shopping in a Zombie Apocalypse) on his personal website as a 2014 production and gives himself director credit.

Note: He had previously posted the ad as his own work on various video platforms in 2013, but those instances of copyright infringement were not captured.