Case 11: Boost Mobile Stay Living - Saff And Jen
BOOST MOBILE STAY LIVING VS "Boost Mobile Viral Video"
THE ORIGINAL: This was a game-changing 2013 branded content campaign for Boost Mobile Australia, produced by Revolver Film and ad agency The Monkeys, and directed by Matt Devine.
View the campaign brief.
THE FAKE: "Frankie" posts the Stay Living - Saff And Jen spot (AKA Shopping in a Zombie Apocalypse) on his personal website as a 2014 production and gives himself director credit.
Note: He had previously posted the ad as his own work on various video platforms in 2013, but those instances of copyright infringement were not captured.